Increase in App Downloads

Increase in Brand Recall

Decrease in Cost

The Story

A healthier Woman

A Corporate Responsibility program from a leading Pharmaceutical company, that became a unique App for each woman, in order to protect against cervical cancer.

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APP DOWNLOADS & COMMUNITY BULDING

The Goal
Our Solution

Became the Best Friend

In order to fully maximize the advertising Budget, we didn’t focus on app downloads. Instead, due to the app’s theme, we created a strong presence on social media, with useful content for any woman that wants to be healthy. From the diet to the exercises and medical treatment!

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Our Success
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The Brand Ambassadors

Through the helpful content in all areas, we managed to build a community that visits our profiles in order to consume the content. That way we raised the LTV in a six-month period by 78% through word of mouth and the app users by 21% without spending a single euro for app downloads.