Increase in Brand Recall

Sales ROI

Market Share

The Story

Making Life Beautiful

A newborn cosmetics Brand with no prior B2C presence.

Only a B2B offline network of stores caring the products.

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BRAND AWARENESS & COST-EFFECTIVE CONVERSIONS

The Goal
Our Solution

Target with a Product

Target with a Product We created an omni-channel strategy with our key players being Facebook, Instagram and Google AdWords. Our secret weapon was trending cosmetics products. We built our awareness of new and highly trending products and we build a reputation.

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Our Success
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Making the Brand Beautiful

We created rules based on each product margin and designed a funnel with tip full content and product clusters of how-to. This way we achieved an average MoM brand recall growth of 17% and an MoM ROI of 426% raising at the same time the LTV YoY at 348%.